A Pampers diaper commercial shows cute babies in various play activities. The voice says, "Every baby plays by his own rules..." (so far, so good...) "...and they need a diaper that lets them do it."
Ouch! Why did the writer start out well, using correct noun/pronoun agreement (the singular baby + his), but then blow it by throwing plural pronouns in there? (they and them, but still referring to the singular "baby"). How do ad writers get away with this?
I railed against the mixed-pronoun iPad ad. It disappeared, and was replaced by one that doesn't offend the grammar-sensitive. I hope this painful Pampers ad is recalled, as well.
