Wednesday, November 23, 2011

TV Commercials with Bad Grammar – four heard in one day!

Television commercials are created by advertizing firms.  Presumably, the writers are grammar-adept.  The following examples show that they are not. 

Borden Milk:  “Here’s to kids that follow their hearts.”
Kids are people, not objects!  “…who follow their hearts.”


 Comfy Control Harness:  “Dogs are now begging to go for a walk, because now there’s the amazing mesh Comfy Control Harness that puts a smile on their face.”
For many reasons, this is a badly written sentence.  Most irksome to me is the number-disagreement between the dogs and the body part mentioned.  Do all these dogs share one face?  Certainly not.  “…a smile on their faces.


 T-Mobile:  “Everyone’s going to want this in their stocking.”
This is another sentence exhibiting a numerical mismatch.  “Everyone” is singular; “their” is plural.  To fix this, one might change it to “Everyone’s going to want this in his or her stocking.”  It might be better, though, to remove “everyone,” and change the subject.  For example:” Your kids are going to want this in their stocking.”  But, oops! This requires another correction.  Do all the kids share the same stocking? I hope not! 

“Your kids are going to want this in their stockings.”

Motorola Droid phone:  “This droid is too powerful to fall in the wrong hands.”
If this vigorous phone is hopping about on someone’s palms, and it then falls over, the sentence makes sense.  But I doubt that this is the intended meaning. 

“This droid is too powerful to fall into the wrong hands.”